In a feature about future technologies, UK newspaper The Sun shows a picture of a cybernetic eyeball, saying that it is the kind of thing that will be commonplace with future generations.
However, the eyeball is clearly labelled with the name of Sarif Industries, which -as you may know- is a fictitious company in the Deus Ex: Human Revolution game.
Official Source: http://www.bitterwallet.com/the-sun-mistakes-company-from-video-game-as-real/69128